When I moved to Poland, it was in a turbulent phase of adapting to a capitalist system. Advertising and Design were in a stage of development - without specialist companies to do packaging or corporate design, lacking decent printing houses, computers, and managers. That early period made me a ‘hybrid’. It was essential to master a wide field of capabilities. Over the years I have been leading creative teams of up to ten people. I have extensive experience in analogue and digital advertising;  strategy, branding, marketing, as well as a large range of design disciplines.