The most successful BTL campaign I did was for Laciate - the leading UHT-milk brand in Poland.
Title of the promotion was 'Co mi kubek moooooowi' - 'What does my cup tell me' - in exchange for 10 barcodes, there was a guaranteed win: a Magic Mug. This thermo-cup revealed a potential prize that would appear in the main black spot, if a warm fluid was poured into the mug.
Although a 100.000 mugs were planned, another 30.000 had to be produced within two weeks after the start of this 7 week-promotion. In the end, 206.000 mugs were needed. Sales increased by more than 30% over the promotion period as a whole.
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