When I started working on a new airplane design for Air Holland, the company was already practically bust and being taken over by a new owner.
At that time, there were only a few planes left. I suggested them not to continue with the name Air Holland, but to make it more generic, less emphasizing being Dutch, but still keeping a touch of 'Dutchness'. This was rather a logical idea, since other - low-budget - airlines like Easyjet, Ryanair or Wizzair did not present themselves as British, Irish or Hungarian. Although they did not claim to be a low-budget airline, they advertised themselves as 'simply cheaper'. Air Holland had gone bust twice before already, and it was time for a fresh start.
So I came up with Tulip Air - a positive name, easy to remember. Not too Dutch. The logo was not to follow current design trends in order to avoid 'aging'. It was supposed to be timeless and inspired on typography used on airfield runways. With the concept accepted and the designs in an advanced stage, two setbacks appeared.
The first one a problem with the name, when it was discovered there was a guy with one small private airplane who used the name Tulip Air. This turned out to be only a minor complication. The second setback was a bit more serious - the company bankrupted for a third time, this one being final.
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