Przewozy Regionalne - the Polish railway company outside of the intercity system - had been making huge losses for many years. Under the management of Tomasz Pasikowski, things started to change. Losses declined, plans for improving material and especially the image of Przewozy Regionalne, emerged.
The perception of this company among Poles was not very positive, given bad service and seriously outdated trains. Aided by E.U. funds, many improvements were planned and so Jero Lenssinck Advertising & Design started working on the Przewozy Regionalne image on social media, while Jero Lenssinck Communication took on the challenge of creating exterior and interior designs for newly modernized wagons and locomotives.
And a challenge it was, considering many given restrictions. Amount of colours and shapes to be used were very limited, for one because the company who was to paint the design onto the trains, had no experience except with simple, straight shapes and lines.
The first train in newly proposed colours orange and blue was a big success and the public nicknamed it 'The Tiger'. Local train service providers soon tried to follow, loosing the traditionally simple patterns and opting for wild, dynamic lines, like the 'Dragon' train by Koleje Mazowieckie (provider for Warsaw and surrounding areas).
It is hard to believe, but this project was considered controversial, because the new design was so different from any previous ones. Criticism came from conservative hardliners, arguing that this had nothing to do with traditional train patterns. Luckily, around 75% of all reactions were positive.
After finishing 28 exteriors and interiors of the first train model - strictly according to my project - Przewozy Regionalne decided to 'improvise' and let their own graphic designers use the 'Tiger' shapes on other wagons and locomotives, with mediocre result.
The same train before the facelift
New interiors were designed as well
A D V E R T I S I N G
D E S I G N
C U R R I C U L U M
C O N T A C T
H O M E
P O R T F O L I O J E R O L E N S S I N C K